/* ==========================================================================
   Joo Commerce Advisors — main stylesheet
   Author: in-house / 2024. Hand-maintained, no build step.
   ========================================================================== */

:root{
  --ink:#12211f;
  --ink-soft:#42544f;
  --paper:#fbf9f5;
  --paper-2:#f3efe7;
  --line:#e3ddd1;
  --teal:#0f4c4a;
  --teal-700:#0b3a38;
  --teal-100:#dfeceb;
  --copper:#b4622d;
  --copper-100:#f6e7dc;
  --gold:#c9a227;
  --white:#ffffff;
  --shadow-sm:0 1px 2px rgba(18,33,31,.06), 0 4px 14px rgba(18,33,31,.05);
  --shadow-md:0 10px 34px rgba(18,33,31,.10);
  --radius:14px;
  --radius-lg:22px;
  --wrap:1160px;
  --serif:"Fraunces",Georgia,"Times New Roman",serif;
  --sans:"Public Sans",-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Helvetica,Arial,sans-serif;
}

*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{
  margin:0;background:var(--paper);color:var(--ink);
  font-family:var(--sans);font-size:17px;line-height:1.65;
  font-synthesis-weight:none;-webkit-font-smoothing:antialiased;
}
img{max-width:100%;display:block;height:auto}
a{color:var(--teal);text-decoration:none}
a:hover{text-decoration:underline}
h1,h2,h3,h4{font-family:var(--serif);font-weight:600;line-height:1.15;letter-spacing:-.01em;margin:0 0 .5em}
h1{font-size:clamp(2.2rem,4.6vw,3.5rem)}
h2{font-size:clamp(1.7rem,3vw,2.4rem)}
h3{font-size:1.2rem}
p{margin:0 0 1.1em}
ul{margin:0 0 1.1em;padding-left:1.15em}
li{margin-bottom:.4em}
small{font-size:.85rem}
hr{border:0;border-top:1px solid var(--line);margin:2.5rem 0}
:focus-visible{outline:3px solid var(--copper);outline-offset:3px;border-radius:4px}

.wrap{width:100%;max-width:var(--wrap);margin:0 auto;padding:0 22px}
.narrow{max-width:820px}
.section{padding:74px 0}
.section--tight{padding:52px 0}
.section--paper2{background:var(--paper-2)}
.section--ink{background:var(--teal);color:#eaf3f1}
.section--ink h2,.section--ink h3{color:#fff}
.section--ink a{color:#ffd9b8}

.eyebrow{
  font-size:.76rem;letter-spacing:.16em;text-transform:uppercase;
  font-weight:700;color:var(--copper);margin:0 0 .8rem;display:block;
}
.section--ink .eyebrow{color:var(--gold)}
.lede{font-size:1.14rem;color:var(--ink-soft);max-width:64ch}
.section--ink .lede{color:#cfe1de}
.muted{color:var(--ink-soft)}
.center{text-align:center}
.center .lede{margin-left:auto;margin-right:auto}

/* ---------- skip link ---------- */
.skip{position:absolute;left:-9999px;top:0;background:var(--teal);color:#fff;padding:12px 18px;z-index:999}
.skip:focus{left:12px;top:12px}

/* ---------- top bar ---------- */
.topbar{background:var(--teal-700);color:#cfe1de;font-size:.82rem}
.topbar .wrap{display:flex;gap:18px;justify-content:space-between;align-items:center;min-height:38px;flex-wrap:wrap}
.topbar a{color:#e9f2f0}
.topbar span{display:inline-flex;align-items:center;gap:7px}

/* ---------- header ---------- */
.site-header{position:sticky;top:0;z-index:60;background:rgba(251,249,245,.9);backdrop-filter:saturate(160%) blur(10px);border-bottom:1px solid var(--line);transition:box-shadow .3s ease}
.site-header.is-stuck{box-shadow:var(--shadow-sm)}
.nav{display:flex;align-items:center;justify-content:space-between;gap:20px;min-height:74px}
.brand{display:flex;align-items:center;gap:11px;text-decoration:none;color:var(--ink)}
.brand:hover{text-decoration:none}
.brand svg{width:38px;height:38px;flex:none}
.brand b{font-family:var(--serif);font-size:1.22rem;display:block;line-height:1.05;font-weight:600}
.brand em{font-style:normal;font-size:.67rem;letter-spacing:.15em;text-transform:uppercase;color:var(--ink-soft)}
.menu{display:flex;align-items:center;gap:4px;list-style:none;margin:0;padding:0}
.menu a{
  display:block;padding:9px 13px;border-radius:9px;font-size:.94rem;font-weight:500;color:var(--ink);
  transition:background .2s ease,color .2s ease;
}
.menu a:hover{background:var(--teal-100);text-decoration:none}
.menu a.active{color:var(--teal);background:var(--teal-100)}
.nav-cta{display:flex;align-items:center;gap:10px}
.burger{display:none;background:none;border:1px solid var(--line);border-radius:10px;width:44px;height:42px;cursor:pointer;padding:0}
.burger span{display:block;width:20px;height:2px;background:var(--ink);margin:4px auto;transition:transform .25s,opacity .2s}
.burger.open span:nth-child(1){transform:translateY(6px) rotate(45deg)}
.burger.open span:nth-child(2){opacity:0}
.burger.open span:nth-child(3){transform:translateY(-6px) rotate(-45deg)}

/* ---------- buttons ---------- */
.btn{
  display:inline-flex;align-items:center;justify-content:center;gap:9px;
  padding:13px 22px;border-radius:999px;font-weight:600;font-size:.95rem;
  border:1px solid transparent;cursor:pointer;text-decoration:none;
  transition:transform .18s ease,box-shadow .2s ease,background .2s ease,color .2s ease;
}
.btn:hover{text-decoration:none;transform:translateY(-2px)}
.btn-primary{background:var(--teal);color:#fff;box-shadow:var(--shadow-sm)}
.btn-primary:hover{background:var(--teal-700);box-shadow:var(--shadow-md);color:#fff}
.btn-copper{background:var(--copper);color:#fff}
.btn-copper:hover{background:#9c521f;color:#fff}
.btn-ghost{border-color:var(--teal);color:var(--teal);background:transparent}
.btn-ghost:hover{background:var(--teal-100)}
.btn-light{background:#fff;color:var(--teal)}
.btn-sm{padding:9px 16px;font-size:.87rem}
.btn-row{display:flex;gap:12px;flex-wrap:wrap;margin-top:1.6rem}

/* ---------- hero ---------- */
.hero{position:relative;overflow:hidden;background:linear-gradient(160deg,#0f4c4a 0%,#0b3a38 58%,#123f3c 100%);color:#eaf3f1;padding:82px 0 96px}
.hero::after{
  content:"";position:absolute;inset:auto -10% -60% 55%;height:520px;
  background:radial-gradient(closest-side,rgba(201,162,39,.22),transparent 72%);pointer-events:none;
}
.hero__grid{display:grid;grid-template-columns:1.05fr .95fr;gap:52px;align-items:center;position:relative;z-index:2}
.hero h1{color:#fff}
.hero h1 .accent{color:var(--gold);font-style:italic}
.hero p{color:#cfe1de;font-size:1.13rem;max-width:56ch}
.hero__img{position:relative;border-radius:var(--radius-lg);overflow:hidden;box-shadow:0 26px 60px rgba(0,0,0,.34)}
.hero__img img{width:100%;aspect-ratio:16/11;object-fit:cover}
.hero__badge{
  position:absolute;left:-18px;bottom:22px;background:var(--paper);color:var(--ink);
  border-radius:14px;padding:14px 18px;box-shadow:var(--shadow-md);max-width:230px;
}
.hero__badge strong{font-family:var(--serif);font-size:1.5rem;display:block;color:var(--teal)}
.hero__badge span{font-size:.8rem;color:var(--ink-soft);line-height:1.35;display:block}
.hero__meta{display:flex;gap:26px;flex-wrap:wrap;margin-top:34px;font-size:.88rem;color:#bcd4d1}
.hero__meta b{display:block;color:#fff;font-size:1rem;font-family:var(--serif)}

/* ---------- trust strip ---------- */
.strip{background:var(--paper-2);border-bottom:1px solid var(--line);padding:20px 0}
.strip__inner{display:flex;gap:14px 40px;flex-wrap:wrap;justify-content:center;align-items:center;font-size:.83rem;letter-spacing:.08em;text-transform:uppercase;color:var(--ink-soft);font-weight:600}
.strip__inner i{color:var(--copper);font-style:normal}

/* ---------- grids & cards ---------- */
.grid{display:grid;gap:22px}
.g2{grid-template-columns:repeat(2,1fr)}
.g3{grid-template-columns:repeat(3,1fr)}
.g4{grid-template-columns:repeat(4,1fr)}
.split{display:grid;grid-template-columns:1fr 1fr;gap:52px;align-items:center}
.split--wide{grid-template-columns:1.15fr .85fr}

.card{
  background:var(--white);border:1px solid var(--line);border-radius:var(--radius);
  padding:26px;box-shadow:var(--shadow-sm);
  transition:transform .25s ease,box-shadow .25s ease,border-color .25s ease;
}
.card:hover{transform:translateY(-4px);box-shadow:var(--shadow-md);border-color:#cfd8cf}
.card h3{margin-bottom:.4em}
.card p:last-child{margin-bottom:0}
.card__icon{
  width:44px;height:44px;border-radius:12px;background:var(--teal-100);color:var(--teal);
  display:grid;place-items:center;margin-bottom:14px;
}
.card__icon svg{width:22px;height:22px}
.card--copper .card__icon{background:var(--copper-100);color:var(--copper)}
.card__link{font-weight:600;font-size:.9rem;display:inline-flex;gap:6px;align-items:center}
.card__link:after{content:"→";transition:transform .2s ease;display:inline-block}
.card:hover .card__link:after{transform:translateX(4px)}

.figure{border-radius:var(--radius-lg);overflow:hidden;box-shadow:var(--shadow-md);position:relative}
.figure img{width:100%;aspect-ratio:4/3;object-fit:cover;transition:transform .8s cubic-bezier(.16,.7,.3,1)}
.figure:hover img{transform:scale(1.04)}
.figure figcaption{position:absolute;left:0;right:0;bottom:0;padding:26px 20px 14px;background:linear-gradient(transparent,rgba(11,58,56,.86));color:#fff;font-size:.85rem}

/* ---------- stats ---------- */
.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}
.stat{background:var(--white);border:1px solid var(--line);border-radius:var(--radius);padding:24px;text-align:center}
.section--ink .stat{background:rgba(255,255,255,.06);border-color:rgba(255,255,255,.16)}
.stat b{display:block;font-family:var(--serif);font-size:2.3rem;color:var(--teal);line-height:1}
.section--ink .stat b{color:var(--gold)}
.stat span{font-size:.86rem;color:var(--ink-soft)}
.section--ink .stat span{color:#cfe1de}

/* ---------- steps ---------- */
.steps{counter-reset:s;display:grid;gap:18px}
.step{
  background:var(--white);border:1px solid var(--line);border-left:4px solid var(--copper);
  border-radius:12px;padding:22px 24px 22px 62px;position:relative;
}
.step::before{
  counter-increment:s;content:"0" counter(s);
  position:absolute;left:20px;top:20px;font-family:var(--serif);color:var(--copper);font-size:1.05rem;font-weight:600;
}
.step h3{margin-bottom:.25em}
.step p:last-child{margin-bottom:0}

/* ---------- quotes ---------- */
.quote{background:var(--white);border:1px solid var(--line);border-radius:var(--radius);padding:28px;position:relative}
.quote::before{content:"\201C";position:absolute;top:2px;right:20px;font-family:var(--serif);font-size:4.4rem;color:var(--teal-100)}
.quote p{font-size:1.02rem;position:relative;z-index:1}
.quote footer{font-size:.85rem;color:var(--ink-soft);border-top:1px solid var(--line);padding-top:12px;margin-top:12px}
.quote footer b{color:var(--ink);display:block;font-size:.95rem}

/* ---------- tables ---------- */
.table-wrap{overflow-x:auto;border:1px solid var(--line);border-radius:var(--radius);background:#fff}
table{border-collapse:collapse;width:100%;min-width:560px;font-size:.94rem}
th,td{text-align:left;padding:13px 16px;border-bottom:1px solid var(--line);vertical-align:top}
th{background:var(--paper-2);font-weight:700;font-size:.82rem;letter-spacing:.06em;text-transform:uppercase;color:var(--ink-soft)}
tbody tr:last-child td{border-bottom:0}
tbody tr:hover{background:#faf8f3}

/* ---------- accordion (FAQ) ---------- */
.acc{border:1px solid var(--line);border-radius:var(--radius);background:#fff;overflow:hidden}
.acc + .acc{margin-top:12px}
.acc summary{
  cursor:pointer;padding:18px 52px 18px 20px;font-weight:600;position:relative;list-style:none;
  font-family:var(--serif);font-size:1.05rem;
}
.acc summary::-webkit-details-marker{display:none}
.acc summary::after{
  content:"+";position:absolute;right:20px;top:50%;transform:translateY(-50%);
  font-size:1.4rem;color:var(--copper);transition:transform .25s ease;line-height:1;
}
.acc[open] summary::after{transform:translateY(-50%) rotate(45deg)}
.acc summary:hover{background:#faf8f3}
.acc .acc__body{padding:0 20px 18px;color:var(--ink-soft)}
.acc .acc__body p:last-child{margin-bottom:0}

/* ---------- pills / tags ---------- */
.pills{display:flex;flex-wrap:wrap;gap:9px;padding:0;list-style:none;margin:0 0 1.2em}
.pills li{background:var(--white);border:1px solid var(--line);border-radius:999px;padding:7px 14px;font-size:.85rem;margin:0}
.badge{display:inline-block;background:var(--copper-100);color:var(--copper);border-radius:999px;padding:4px 11px;font-size:.74rem;font-weight:700;letter-spacing:.08em;text-transform:uppercase}

/* ---------- page header ---------- */
.pagehead{background:linear-gradient(150deg,#0f4c4a,#0b3a38);color:#eaf3f1;padding:64px 0 58px;position:relative;overflow:hidden}
.pagehead::after{content:"";position:absolute;right:-120px;top:-120px;width:380px;height:380px;border-radius:50%;background:radial-gradient(closest-side,rgba(201,162,39,.18),transparent)}
.pagehead h1{color:#fff;margin-bottom:.3em;position:relative;z-index:1}
.pagehead p{color:#cfe1de;max-width:70ch;position:relative;z-index:1;margin:0}
.crumbs{font-size:.82rem;color:#a9c5c2;margin-bottom:14px;position:relative;z-index:1}
.crumbs a{color:#d8e7e5}
.crumbs span{opacity:.6;margin:0 7px}

/* ---------- forms ---------- */
.form{background:#fff;border:1px solid var(--line);border-radius:var(--radius-lg);padding:30px;box-shadow:var(--shadow-sm)}
.field{margin-bottom:16px}
.field label{display:block;font-size:.86rem;font-weight:600;margin-bottom:6px}
.field input,.field select,.field textarea{
  width:100%;padding:12px 14px;border:1px solid var(--line);border-radius:10px;background:var(--paper);
  font:inherit;font-size:.95rem;color:var(--ink);transition:border-color .2s,box-shadow .2s;
}
.field input:focus,.field select:focus,.field textarea:focus{outline:none;border-color:var(--teal);box-shadow:0 0 0 3px var(--teal-100)}
.field textarea{min-height:130px;resize:vertical}
.field--check{display:flex;gap:10px;align-items:flex-start;font-size:.86rem;color:var(--ink-soft)}
.field--check input{width:auto;margin-top:4px}
.form-note{font-size:.8rem;color:var(--ink-soft)}
.form-msg{display:none;margin-top:14px;padding:13px 16px;border-radius:10px;font-size:.9rem}
.form-msg.ok{display:block;background:var(--teal-100);color:var(--teal-700)}
.form-msg.err{display:block;background:#fbe6e2;color:#96331f}

/* ---------- contact list ---------- */
.contact-list{list-style:none;padding:0;margin:0}
.contact-list li{display:flex;gap:14px;padding:15px 0;border-bottom:1px solid var(--line)}
.contact-list li:last-child{border-bottom:0}
.contact-list svg{width:20px;height:20px;color:var(--copper);flex:none;margin-top:3px}
.contact-list b{display:block;font-size:.78rem;text-transform:uppercase;letter-spacing:.09em;color:var(--ink-soft)}

/* ---------- legal / prose ---------- */
.prose{background:#fff;border:1px solid var(--line);border-radius:var(--radius-lg);padding:38px}
.prose h2{font-size:1.45rem;margin-top:1.8em}
.prose h2:first-child{margin-top:0}
.prose h3{margin-top:1.4em}
.toc{background:var(--paper-2);border:1px solid var(--line);border-radius:var(--radius);padding:20px 24px;margin-bottom:28px}
.toc ol{margin:0;padding-left:1.2em;columns:2;column-gap:30px}
.toc li{margin-bottom:.3em;font-size:.92rem}

/* ---------- footer ---------- */
.site-footer{background:#0b2a29;color:#b9cfcc;padding:58px 0 26px;font-size:.93rem}
.site-footer h4{font-family:var(--serif);color:#fff;font-size:1.02rem;margin:0 0 14px}
.site-footer a{color:#d5e5e3}
.site-footer .fgrid{display:grid;grid-template-columns:1.5fr 1fr 1fr 1.2fr;gap:36px}
.site-footer ul{list-style:none;padding:0;margin:0}
.site-footer li{margin-bottom:8px}
.site-footer .brand b{color:#fff}
.site-footer .brand em{color:#8fb0ac}
.fbottom{border-top:1px solid rgba(255,255,255,.12);margin-top:36px;padding-top:18px;display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;font-size:.83rem;color:#8fa9a6}
.fbottom a{color:#b9cfcc}

/* ---------- cookie banner ---------- */
.cookie{
  position:fixed;left:16px;right:16px;bottom:16px;z-index:200;max-width:620px;margin:0 auto;
  background:#fff;border:1px solid var(--line);border-radius:var(--radius-lg);box-shadow:0 18px 50px rgba(18,33,31,.24);
  padding:22px 24px;transform:translateY(140%);transition:transform .45s cubic-bezier(.2,.8,.3,1);
}
.cookie.show{transform:translateY(0)}
.cookie h4{font-family:var(--serif);margin:0 0 6px;font-size:1.1rem}
.cookie p{font-size:.88rem;color:var(--ink-soft);margin-bottom:14px}
.cookie .btn-row{margin-top:0}
.cookie-prefs{border-top:1px solid var(--line);margin-top:14px;padding-top:14px;display:none}
.cookie-prefs.show{display:block}
.cookie-prefs label{display:flex;gap:10px;align-items:flex-start;font-size:.85rem;margin-bottom:10px}

/* ---------- back to top ---------- */
.totop{
  position:fixed;right:18px;bottom:18px;width:46px;height:46px;border-radius:50%;
  background:var(--teal);color:#fff;border:0;cursor:pointer;display:grid;place-items:center;
  opacity:0;pointer-events:none;transition:opacity .3s, transform .3s;z-index:150;box-shadow:var(--shadow-md);
}
.totop.show{opacity:1;pointer-events:auto}
.totop:hover{transform:translateY(-3px)}

/* ---------- reveal animation ---------- */
.reveal{opacity:0;transform:translateY(22px);transition:opacity .7s ease,transform .7s cubic-bezier(.2,.7,.3,1)}
.reveal.in{opacity:1;transform:none}
.reveal.d1{transition-delay:.08s}.reveal.d2{transition-delay:.16s}.reveal.d3{transition-delay:.24s}

@media (prefers-reduced-motion:reduce){
  *{animation:none!important;transition:none!important;scroll-behavior:auto!important}
  .reveal{opacity:1;transform:none}
}

/* ---------- responsive ---------- */
@media (max-width:1000px){
  .hero__grid,.split,.split--wide{grid-template-columns:1fr}
  .g4{grid-template-columns:repeat(2,1fr)}
  .stats{grid-template-columns:repeat(2,1fr)}
  .site-footer .fgrid{grid-template-columns:1fr 1fr}
}
@media (max-width:820px){
  .burger{display:block}
  .menu{
    position:absolute;left:0;right:0;top:100%;background:var(--paper);border-bottom:1px solid var(--line);
    flex-direction:column;align-items:stretch;gap:0;padding:10px 16px 18px;display:none;box-shadow:var(--shadow-md);
  }
  .menu.open{display:flex;animation:drop .28s ease}
  .menu a{padding:12px 10px;border-bottom:1px solid var(--line)}
  .nav-cta .btn{display:none}
  @keyframes drop{from{opacity:0;transform:translateY(-8px)}to{opacity:1;transform:none}}
}
@media (max-width:680px){
  body{font-size:16px}
  .section{padding:54px 0}
  .g2,.g3,.g4{grid-template-columns:1fr}
  .toc ol{columns:1}
  .prose{padding:24px}
  .hero__badge{position:static;margin-top:14px;max-width:none}
  .topbar .wrap{justify-content:center;text-align:center}
}

@media print{
  .site-header,.topbar,.cookie,.totop,.site-footer{display:none}
  body{background:#fff}
}